In this episode of the growrich.me podcast, I answer the following important SEO questions.
- How valuable are dofollow links for SEO rankings?
- Should you have more than one H1 tag per page?
“Dofollow” refers to the HTML attribute you can use to tell search engine bots to pass on link equity. Link equity is a valuable factor that search engines use to evaluate web pages for rankings.
The process is really mathematical but the basic idea is as follows. You get a vote of confidence every time someone links to your site from his or her page. Hence, dofollow links are highly valuable because they count as votes.
Nofollow is the counterpart of dofollow and does not pass on any link equity. But, whether nofollow or dofollow, the link itself is still considered when evaluating web pages for SERP (search engine results pages) rankings.
Also, it’s quality over quantity when it comes to backlinks. The value of the website you get a link from is relative to how strong of a boost you’ll gain on the SERPs. All links are votes of credibility but dofollow backlinks have more weight/value placed on them. Learn more about backlinks here.
H1 Tag Explained
The H1 tag is part of the six different HTML heading elements. The set up is hierarchical in nature. The lower the number after ‘H’, the higher it’s position. For instance, H2 is less significant than H1 and H3 is less important than H2.
You can have several of the other tags present on a web page but best practice is to have only one H1 tag per page. This is because your H1 is the main heading or title of your web copy as far as search engine bots are concerned. Learn more about title tags here.