Blogging has evolved from a simple tool that people used as personal home pages to an integral part of online culture. So if you’re just starting out, the question isn’t whether people still read blogs but rather, what are the best free blogging platforms available?
There are plenty of options to choose from online but today we’re going to discuss our top three picks. This publication will help you understand the basics of blogging and how it works, getting you started on the right path.
You’ve probably got a general idea of what a blog is, after all, you’re here but…
What’s a Blog?
A blog can be defined as a website that is regularly updated with content or information that is useful to others. Blog content is usually delivered in a conversational tone (like what you’re reading right now).
When you create content for your blog and publish it, the content becomes its own web page. Web pages live within websites, this is an important distinction.
So how do people use blogs?
Blogs are great tools for sharing knowledge or connecting with other like-minded people online.
A Blog can be anything that you want it to be! It can be a personal journal or a medium of communication for businesses.
Let’s take a look at some examples.
An individual can use a blog to attract hiring managers.
With a conversion plan or process in place, a construction company can share homeowner tips on their blog to attract ideal prospects.
Similarly, a dentist can share dentistry information such as teeth whitening tips to attract his or her ideal audience.
But that’s not all, a blog can also be used as a tool for generating consumer content. This is content that other people create such as reviews and personal opinions. For instance, you can use your blog to collect opinions from other experts.
How you use a blog depends on your goals and overall marketing strategy. To create one, you’ll need a blogging platform. If you’re a beginner, you can get your feet wet with something free.
Blogging platforms are software or services used to create blogs. The following are the best free blogging platforms that you should consider.
WordPress is a reliable platform to use for any blog or website. It’s one of the most popular blogging tools out there today.
According to W3Tech surveys, WordPress powers over 31.4 percent of the World Wide Web (as of July 2018)!
With more than 500 websites created daily, it’s the most preferred platform for web users. It’s a free and open source platform that was founded in 2003 by Mike Little and Matt Mullenweg.
WordPress allows you to install and switch between different themes to enhance the functionality of your blogs. All WordPress themes are created in accordance with the standard structure for PHP, HTML, CSS and MySQL (database).
But what really makes WordPress so special is the sheer number of available plugins. Almost anything that you want to accomplish on your website has a dedicated plugin on WordPress.
Plugins are bits of software or applications that can be uploaded to enhance the functionality of your WordPress-based website. Saving you hours upon hours of coding time or investment dollars, if you were to hire a WordPress expert.
There are many plugins available and you can find them here: WordPress Plugins
Another free platform that you can use to create your blog is Tumblr.
It’s a popular microblogging platform with over 425 million blogs (as of July 2018)!
It was founded by David Karp in 2007 and then bought by Yahoo! Inc in 2013. It lets you post multimedia and other content on a short-form blog.
You can follow other blogs or earn followers for your blog. The platform includes a privacy feature where you can mark your blog posts as private.
Tumblr offers some really cool additional features like a primary dashboard, live feeds of blogs you follow, the ability to comment and repost other people’s blog content. Also, our team’s favourite, the ability to schedule your posts.
Blogger is a dedicated blog-publishing service offered by Google. It allows users to create multi-user blogs.
It was established in 1999 by Pyra Labs and sold to Google in 2003. When using blogger, your blog is hosted on a subdomain such as yourname.blogspot.com.
However, the number of blogs that you can create are limited in this platform. You can create up to 100 blogs for free on every account.
But unlike other platforms, Blogger lets you use your domain name for free. There are also benefits to using this platform that others may not offer.
For one thing, it’s available in more than 50 languages, which means that you can pick your preferred language. It also offers country-specific domain redirection, which makes it easier for users to find your content.
Like WordPress, you can edit/create your own themes using CSS. Plus you can choose to alternate between themes.
Using their blogging by phone feature, you can post content directly from your smartphone. The phone just needs to have the blogger app installed, which you can get at the Play Store.
Similar to plugins, access to blogger widgets allow you to improve the functionalities of your blog. Furthermore, their stats tab lets you know how many people are reading your content.
There you have it! That’s three free blogging platforms that you can pick from. They all have their pros and cons but it ultimately comes down to your strategy.
If you plan on starting a personal blog, then maybe Tumblr or blogger will be sufficient. But if you plan on building a brand or business, you’ll want to go with WordPress because of its scalability.3 Of The Best Free Blogging PlatformsClick To Tweet