If you’re a business owner, consider using social media marketing to help grow your business. You don’t need to be a marketing expert to know that social media is very popular among consumers. Because of mobile technology, social media is now everywhere.
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Mobile device users have easy access to social media sites and these social media users are active. Mobile apps allow customers to check their feeds multiple times daily. Aside from sharing the latest details about their lives, mobile users are looking up products and services, as well as researching about companies or brands.
For businesses then, having a social media presence improves their chances of getting found when someone searches for something online. This is why it’s important for the small business owner to understand what social media is and how to use it effectively.
What is Social Media Marketing?
Social media marketing (SMM) is a component of Internet marketing that uses social networking sites (Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn, among others) as marketing tools. It consists of the social sharing of content such as articles, images, and videos to help business increase brand awareness, as well as expand customer reach.
Benefits of Using Social Media Marketing
Every marketer recognizes the popularity of social media among consumers. Social media reaches all ages and demographics.
Compared to traditional marketing, advertising in social media is cheaper. As business owners, you don’t have to spend a lot of money to grow your business.
Because social media platforms encourage two-way communication, it gives you the power to learn more about your audience, their perception of your business, and industry. These platforms give consumers a voice, giving them a chance to air their views, concerns about your products, and services.
Since social media sites allow businesses to deliver the latest information on anything from products, services, and events, these sites are becoming the default place for many consumers who want to know more about a business.
In 2012, The Canadian Press reported that in 2011 47.4 percent of Canadians used social media networks. That number was expected to rise to 53 per cent in 2014. We expect this number to be much larger in 2016.
This year, The Pew Research Center reported that 62 percent of U.S adults get their news from social media.
Additionally, search engines can index social media sites. That’s another way for your business to show up as the answer when someone with a specific problem is looking online for a solution.
Your business probably has the goal of providing excellent customer service as one of its priorities. The two-way communication that social media provides offers a great opportunity to improve your customer service level, acknowledge, and recognize your audience’s concerns.
Social Media Marketing Goals
The most crucial part of a social media marketing strategy is setting goals. Remember SMART? Make sure your goals are Specific, Measurable, Attainable, Relevant and Time-based. These goals shouldn’t focus solely on return on investment (ROI). Social media marketing is more about audience engagement and providing solutions rather than selling. Your goals can include increasing website traffic, generating leads, building social communities, and expanding brand recognition.
Social Media Strategy
To reap the benefits of social media marketing, you need to create a clear strategy that factors in your business goals, your ideal customers, and your competition. Customize your strategy to fit the unique needs of your business.
A well-planned social media strategy encourages meaningful relationships to prosper between businesses and its customers. But first, you must target the right people. The best way to do this is to create buyer personas.
A good strategy also involves looking at your competitors to see what works and what doesn’t. Look at what social networks they are active on and what types of posts get the most engagement.
Various social media marketing sites will need different techniques, so develop a unique strategy customized for each platform. What works for Facebook won’t necessarily work for Instagram. Being a micro-platform, Twitter poses a lot of challenges for the social media marketer. While both focuses on images, you can’t be sure if the exact same messages will work on Pinterest and Instagram audiences. Remember that each platform has its own unique language.
You need to choose the right platform for the products or services you’re selling, and one where your audiences are.
Lastly, develop a strong content plan with engaging material that attracts your target audience, especially to your website.
You know that social media marketing is doing its job when it’s bringing in quality leads and customers. The key to attracting consumer interest is to have an effective social media plan and a strong online presence.
Hopefully, this article gave you a better understanding of how using social media marketing can improve your business.
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