If you want to effectively promote your business, share your ideas or expertise online, then you may need a blog. Today we’re going to show you how to start a blog for free!
A blog is an informational website that is regularly maintained through a content management system. But what really separates blogs from traditional websites is their conversational tone and how often new content is published.
Blogging is a very inexpensive way to reach your target audience because search engines will often include blog posts in their index, which helps searchers discover what you’ve published. It’s a useful tool for business and personal growth.
Contrary to popular belief, it’s not mandatory that you pay or invest funds to create your blog. Though this can be extremely helpful. You can use free online platforms to create your blog and in most cases, that’s all you’ll need. It’s very easy to start a free blog but the process can be daunting at first.
How to Start a Blog For Free
You can use open source or free blog software to create a blog. These companies allow you to create blogs for business or personal use. However, you may require additional investments for any advanced customization of your blog.
First, you’ll need to pick a home for your blog. Some of the major free blogging websites include WordPress, which is the most popular and preferred choice for many bloggers. Then there’s Blogger and Tumblr, which are also great choices.
The next step is to register a blog account with the company you’ve chosen. Once registered, you can create a blog and start writing. Without an account, you cannot start any blog on a free platform. Normally, you’ll have to fill up an online form with your information to create a free account on these sites.
After that, it’s time to choose your domain or subdomain name and blog design, which is the theme for your blog. A domain name is the web address to your blog, so choose a name that best describes your blog content. Usually, you’ll have to pay for your domain but free blogging platforms like this one offer subdomain names for free.
A domain name looks like this: myfreesite.com
A subdomain name looks like this: myfreeblogs.wordpress.com
Your blog theme determines the style and design of your website. Most platforms come with a number of preset themes that you can choose from.
Lastly, once you start blogging, you have to promote your blog content. Depending on your niche, you may have to pay for promotion if you want to reach enough people. But with most niches, you can simply use the free capabilities provided by social media platforms like Facebook, Google+ or Twitter.
Use social media as a tool to drive traffic to your blog because it’s a great medium for marketing website content. You can also promote your blog with search marketing, which includes paid search and SEO (search engine optimization).
But Wait, Do You Need a Blog?
A blog can be a place where you showcase your individual expertise to hiring managers or market your own business. But that doesn’t mean you need one. If you’re going to regularly post new content on an ongoing basis, then yes, get a blog! However, if you plan to “set it and forget it”, then maybe you need a website with landing pages.
Also, there are a few things that you should keep in mind if you’re planning on marketing your business with a blog. For one thing, you shouldn’t be just focused on selling. We know, it sounds counterintuitive but that’s not what you should use a blog for and here’s why.
Imagine that you were searching for knowledge, you came across XYZ company that had the information you were seeking on their blog.
As you read through, you notice their sales pitches all over the place, making it harder for you to concentrate, which leads to an unpleasant experience.
Would you trust them? If you’re like most people, you’ll probably wonder if what they’re telling you is true, ignore every sales pitch and distrust them. Chances are that you wouldn’t want to keep browsing their site.
Remember that without trust, consumers don’t buy because deciding to make a purchase is a commitment.
A Guide to Starting a Blog For Established Businesses
Organizations that want to start blogging may want to do things differently. For a business, it’s better to use a self-hosted blog. Blogging platforms are great but they can present limitations in SEO, design and overall flexibility.
If you’re trying to create a professional image, then a self-hosted blog will give you full control of your business asset. Unlike a free platform where control is limited, with self-hosted blogs, you’ve got complete control of the frontend and backend.
This approach can be intimidating to new bloggers because more technical knowledge is needed for setup. But if you use the right web host, you can simplify the installation process.
When picking a web host, make sure that they offer a one-click installation process through cPanel for WordPress and other applications.
Businesses should also take these additional steps:
- Decide on the location – Before you begin with the installation of your blog, decide where you want to put it (the folder and its location). Ideally, you should have something like techhelp.ca/blog.
- Set an objective – What’s the main purpose of your blog? Is it for capturing leads or to build authority in your field? Knowing your main objectives will help focus your blog publications.
- Keyword research – Don’t write anything until you discover how people are searching for your products and the consumer pain points that you can solve. Keyword research is one of the processes that you can use to find these things. You’ll find this tool very useful for that: Wordtracker
- Create awesome content – Once keyword research is done, you can start writing! Feel free to combine some keywords into one article, providing that they are of the same subject.
Finally, don’t turn your readers off by being too sales-focused. Ultimately, you want to sell your products but you’ve got to provide value first in order to keep the reader interested.How to Start a #Blog for FreeClick To Tweet