With each day, new design concepts for websites are developed and with each year, new trends are adopted. So the notion that the best is yet to come will always stand in regard to web design trends. So how has web design changed over the years and what are the current trends?
In the past, web designers used more complicated aspects to create websites because they thought that was better user experience for visitors. It was assumed that this approach made websites more attractive to potential clients and maybe it did.
Years ago, many people cared more about how the website looked more than the user experience. So many designers thought that they had to be fancy. With the growth of search engines and mobile devices like smartphones, design is becoming more simplified and user focussed.
Things like how fast a page loads, how easy it is to use, and whether the user can find what they are looking for fast, have become more important.
Good Bye Complicated, Hello Simplicity!
The purpose of any website is to offer the visitor information regarding a certain form of business or products. Having too much unorganized information on a website can cause it to look cumbersome and unattractive to readers. This is one reason why designers are changing the way they design web pages and embracing simplicity.
Information should be organized in such a way that it is easy for the visitor to follow and understand. This will make it easier for the user to navigate through the site using a desktop or mobile device. Furthermore, more people use their smartphones a lot more than they use their desktops now.
On a smartphone, it can be annoying if you have to scroll side to side in order to read or view information. Hence why, good web designers ensure that your website is responsive and will look great, including load fast on mobile devices.
Removal Of Non-Essential Elements
Not everything that is posted on a website is meaningful to the reader. The current blend of web visitors are keen on finding meaningful information and not information that carries no relevance to whatever it is that they are seeking.
Storytelling and Interaction
One of the newest and expected in web design trends is the aspect of using storytelling techniques to enhance user interaction. This is done through ensuring that the texts and animations created within the site are all interconnected to form a flow that is easy for the user to follow and understand.
This approach makes things interesting for the user to read and ensures that the reader is engaged interactively. This may be enhanced further by ensuring that the animated objects respond by simply hovering over them.
Using Custom Photography and Imagery
Another noticeable change in how websites are designed is the use of custom images. This includes professionally shot photos and uniquely crafted images on the site. This ensures that there is no duplication of content from other websites and gives the site its own uniqueness.
Of course, you must ensure that any photos and images used for this purpose are of maximum relevance to the content. This includes also matching or relating to the purpose of the given site.
For further information about simplicity in design, you may like this publication on simplifying web design.