Let’s jump right into these content marketing statistics, shall we?
Content marketing has both lower up-front costs and deeper long-term benefits than paid search (source: Kapost – in collaboration with Eloqua).
Content marketing costs 62% less & generates 3x as many leads than outbound marketing (Source: Demand Metric).
More than 615 million devices now have ad-blocking software (according to PageFair 2017 Global Adblock Report)!
Almost half of people between age’s 18-49 get their news and information online – and those numbers are growing (Source: 2016 Pew Research Center study).
77% of Internet Users read blogs and small businesses with blogs get 126% more lead growth than businesses without (source: IMPACT).
61% of U.S. online consumers have made a purchase based on recommendations from a blog (Content Marketing Institute).
Content marketing brings in conversion rates that are six times higher than other methods (Source: Aberdeen Essentials).
Publishing 16+ blog posts a month brings 3.5x more traffic than publishing 0 to 4 articles (Source: Hubspot).
47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. (Source: Demand Gen Report, 2016).
Gabriel Nwatarali is the founder of Tech Help Canada and has worked in SEO, copywriting, and web strategy since the early 2000s. His work has helped drive more than 10 million app downloads and 2,900% organic traffic growth for startups, agencies, and brands across North America. He writes about SEO, marketing, AI, and the decisions that shape how businesses grow online, drawing on hands-on experience building websites, content systems, and digital strategies.
