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Having a website can positively impact your business or personal career. Here are some of the benefits of creating your own website.
1. So people can find you
Whether it’s for business or personal purposes, having a website is more important today than ever before (we're in a digital era).
On a personal level, a website can improve your chances of getting noticed by the right employers. On a business level, a website can increase revenues by providing another avenue for customer acquisition.
According to a study conducted by the GE Capital Retail Bank, 81 percent of people research online before making big purchases.
Another study by Nielsen found that 85 percent of consumers find local business information online.
2. Attract new business
As consumers search the web and discover your organization, you'll gain new business.
A professionally designed website brings in new business by facilitating a means for people to view your products, services, and other information about your company.
3. Reach more people
A website provides a global presence that can help with expansion and creating new business connections.
Creating your own website allows anyone with Internet access to interact with your business. This opens up opportunities for increasing customer base or even advancing your career.
Also, the Internet provides round-the-clock access to your website. That means it works for you 24/7. Imagine waking up every morning to new sales without having to chase after them. Now that's cool.
4. Take customer service to a new level
People dislike inconvenience but they hate hold times even more!
Having a website can improve customer service by providing a quick way of contacting your organization (e.g. file complaints or chat online with a customer service representative).
5. Track and Improve
Creating your own website makes it easier to know your customers, seriously!
You can track user behaviors as they browse your site, their location and even where they visited next.
Aside from basic traffic analytics, you're able to track much more with customer relationship management (CRM) tools.
Integrating CRM software enables you to track customer behavior and collect data at higher-levels to improve your business with it.
When you take the guesswork out of knowing what your customers are really interested in, you can boost sales.
6. All-around convenience
The entire buying process becomes more convenient for prospects when you create your own website.
This is why billions have turned to online shopping. For many people, avoiding a trip to the store and eliminating wait time is important.