This article is a Brand Contribution by Stephen Gagnon from Parxavenue.
Websites are everywhere. From pet stores and fast-food restaurants to law firms and donut shops, everyone needs a website. And with piles of work stacking up for most businesses, you don’t have time to build a high-quality site. That’s where WordPress comes in.
WordPress is a content management system that helps you design gorgeous websites from scratch. Millions of businesses all across the world use WordPress, and they’re known for their user-friendly interface and top-notch website designs. If you have no idea what you’re doing with building websites, then WordPress can be of great assistance. But even if you have zero experience with building a site, it’s still very beneficial to understand the current trends when it comes to WordPress web design and website development as a whole.
In this post, we’ll discuss 8 WordPress web design trends that you should keep your eye on for 2020.
Do you remember the saying, “less is more”? Well, that couldn’t be truer than it is today with web design. Studies have told us that people tend to gravitate more towards websites that have minimalistic qualities. Many users get stressed and confused when they’re browsing on the web, and they prefer to get right to the information they care about. In fact, an overload of information is a leading reason why people leave web pages so quickly. That being said, WordPress has taken this into account and have designed cleaner, less busy themes for users. From photos to blocks of text, WordPress understands how users prefer to view these elements.
Drag and Drop Themes
Although WordPress is a straightforward platform for creating and editing websites, they are focused on making things even easier. And that is why they have expanded to the utilization of drag and drop themes. This is aimed at users without technical knowledge or those who want to create websites within minutes and save time. Drag and drop themes are becoming more prevalent throughout WordPress, and this is a trend that isn’t going anywhere any time soon. So as 2019 turns to 2020, expect to see many more theme options having drag and drop capabilities.
From web design to product development, artificial intelligence is changing the lives of people everywhere—and it is also making an impact in the world of website design. And given that WordPress is one of the leaders in content management systems, artificial intelligence will play a huge role in the advancements in the company within the coming years. In fact, artificial intelligence has been involved with WordPress already. And in 2020, you should expect big things as artificial intelligence is getting more powerful by the day. So when it comes to user experience, website design, and website performance, artificial intelligence is a big piece to the puzzle. And with WordPress’s heavy involvement in the latest technology on the market, WordPress will be one of the first companies to know when major advancements have become available.
As users are getting more accustomed to searching with their voice, this is changing how websites are built. But if you’re a WordPress user, then you’re already ahead of the game. That’s due to the fact that WordPress constantly edits their sites and configurations to match how the user searches for your site. However, it’s still important to understand that the voice search trend isn’t going anywhere any time soon. And it’s also important to note that voice search won’t really affect how your site appears, but it does have a huge impact on how your site is found via search. So while you’re planning your search engine optimization strategy for your WordPress site, be sure to focus on voice search and make sure you have the right tactics in place.
WordPress already offers a wide variety of website styles that open up the door to many different types of businesses, and we expect to see this expand even more in 2020. As technology is getting more sophisticated by the day and new companies are being established that have very unique needs, that means websites have to be ready for whatever those needs might be. And in order to have a solution for essentially any website request, WordPress is waiting with open arms. In fact, a big focus for WordPress is to make their themes more suitable for more business types and to broaden the horizon as it relates to plug-ins and unique features for their themes.
If you’ve been searching on the web for the past few months, then there’s a pretty good chance that you witnessed a chatbot pop up from the bottom of your browser. Given their human-like qualities and resourcefulness abilities, these chatbots have been very useful for millions of users—and WordPress definitely follows this trend. That being said, expect to see chatbots becoming more prevalent and smarter than ever in 2020, and don’t be surprised if WordPress rolls out sophisticated chatbots like you’ve never seen before.
Selling on the web has been booming for years now. With millions of products sold every single day over the internet, more e-commerce sites are becoming more advanced by the day. And since WordPress is a world leader for website development, then they are fully aware of this trend. In fact, WordPress is a platform used by e-commerce stores all over the globe. Many of their themes and plug-ins are focused on e-commerce stores and the many capabilities that help these sellers thrive. From posting gorgeous sites to handling communication, invoices, and returns, WordPress makes it easy for business owners to manage it all. Expect the growth of WordPress e-commerce features to be one of the top web design trends to keep an eye on.
Single Page Application (SPAs)
If you go to a website for one simple reason, wouldn’t you want the solution to be right there on the home page? This is the thought process behind our next web design trend: single-page applications (SPAs). This website design tactic involves placing content on one single page, rather than having dozens of pages scattered throughout your site. However, this must be done in a dynamic way to have the best user experience imaginable—and WordPress is focused on making that dream a reality. They have already designed multiple single-page themes, and they have plans to make a lot more in the coming years. And not only can this strategy create a site that is more visually appealing, but it can also boost your site’s responsiveness.
Whether you’re new to building websites or you’ve been doing it for decades, knowing the latest web design trends can help you stay ahead of the competition. By understanding the 8 trends we’ve discussed above, you can put your best foot forward to ensure your WordPress site is crushing your goals and growing your business.
Parxavenue is a digital marketing company based in Calgary, AB. We provide professional Web Design and Technical, On-page,& Off-page SEO services.