Last Updated on August 3, 2019
The modern world is ramping up technology use. New innovations are incorporating the Internet into our daily lives, making more of the world connected. The following Internet statistics illustrate the vastness of the internet’s growth.
1. 4.3 Billion Active Internet Users
The world has gone digital. 4.3 billion access the internet as of 2019. That’s out of a total population of 7.7 Billion people in the world (Source: Worldometers). 3.9 billion access the internet from a mobile device and there are 3.5 billion social media users. China’s 829 million Internet users make it the largest population of Internet users. Staggeringly, 98% of Chinese access the internet from a mobile device according to China Daily.
2. 5.5 Billion Google Searches a Day
Over 5.5 billion Google searches are made per day. That’s more than 2 trillion searches per year. Searches vary widely in topics and new queries are encountered by search engines daily. Search engines are the portal of choice for consumers. That’s how they find the information/products they want.
The daily Google search number was 3.5 billion about 3 to 4 years ago but today that number has almost doubled. This Internet statistic means there’s still plenty of opportunities to tap into the Internet economy and increase your overall ranking positions on the SERPs.
3. 4.4 Million Blog Posts a Day
There’s a lot to read with 4.4 million blog posts published online daily according to Worldometers. That seems like a lot of competition at first glance. However, it isn’t when you consider the different industries, niches, and demographic targeting (e.g. locations). You have to think about these things and conduct proper research to assess the demand, including market saturation for your product.
4. 43 Percent of People Admit to Skimming Blog Posts
A study by HubSpot revealed that 29 percent of people read blog content entirely. 43 percent of consumers admitted to skimming through most blog articles rather than reading the full text.
These Internet statistics illustrate the importance of paying attention to engagement. Things like having attention-grabbing headlines, imagery, and strong introductions among others are essential.
5. More Than 1.7 Billion Websites
As of 2019, there are over 1.7 billion websites on the web according to Internet Live Stats. However, don’t let that number scare you from starting your own website. 85 percent of those sites are considered inactive because they don’t periodically add content.
6. E-Commerce to Reach 4.9 Trillion US Dollars by 2021
That’s nearly double the amount spent in the year 2018, which was 2.8 trillion dollars according to Statista. Many companies have found great success by offering products via electronic means. The Internet doesn’t restrict your business to local sales, allowing you to reach more consumers. Now is a great time to get involved with selling products (and services) online with eCommerce on the rise.
7. 98 Percent of WordPress Vulnerabilities Are Plugin Related
There’s been a lot of attention drawn to Internet privacy and security lately with good reasons. According to WebARX, 98 percent of WordPress vulnerabilities are caused by third-party plugins. This is worrisome and why we recommend minimizing plugin usage. Perhaps, only purchasing premium plugins from trusted vendors would reduce the possibilities of breaches.
8. Amazon’s eCommerce Market Share is 49 percent
Each month, Amazon.com receives tons of visitors. SimilarWeb estimates that the retail giant receives 2.42 billion visitors in a 6 months timeframe. The company owns 49 percent of the eCommerce market according to eMarketer’s estimates (source: TechCrunch).
9. The Average American Spends 22.5 Hours a Week Online
In the US, the average resident spends 24 hours a week online according to The Center for Digital Future. Also, 65 percent of people connected to the Internet using their phones in 2018. These numbers show the importance of mobile and how much users dedicate to surfing the web. People spend more than half the time they use working online considering that the average employee works 40 hours per week.
10. IoT Spending Will Reach 1.2 Trillion by 2022
More and more of our technological surroundings are being adapted to link up with the internet. Worldwide spending geared towards the Internet of Things (IoT) will reach 1.2 trillion by 2022 according to forecasts by IDC. This means we’ll be more connected via the Internet, creating more opportunities for business.
11. Facebook Has 2.4 Million Monthly Active Users
Facebook still holds the top spot for most used social media platform on the Internet. The company reported 2.4 million monthly active users in quarter 2 of 2019 (source: Statista). Other notable mega social platforms to consider pushing products on include YouTube, Instagram, LinkedIn, and Twitter.
12. 93 Percent of The Most Successful B2B Companies Use Content Marketing
Content marketing is super-important and it becomes even more evident when the most successful B2B companies are committed to it. That is according to the Content Marketing Institute’s 2019 B2B research. The same report revealed that 65 percent of B2B organizations have a content marketing strategy in place. And 98 percent of them believe content has boosted their credibility.
The Takeaway on These Internet Statistics
The overall takeaway on these Internet statistics is that the web is still growing. Only about half of the world has access to the Internet, which means massive opportunities lie in connecting the rest. Social media and search engines are great places to start when marketing products/services. All of which your success depends on content marketing.
What Internet statistic stands out the most for you? Let us know in the comments.
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