• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Make Your Website Instantly More Accessible and Widen Your Reach!  LEARN MORE

Tech Help Canada

Tech Help Canada

Effective online marketing services and resources

  • Marketing
  • Company
  • Contact
  • Explore Web Store
  • Log In
  • 1866-215-5001
  • SEO
  • Copywriting
  • Website Maintenance
  • Business Directory
  • Domain Names
  • Blog
  • Free SEO Tool
  • More
    • Website Builder
    • Managed WordPress Hosting
    • Website Security
    • Web Hosting
    • Business Email
    • Email Marketing
    • Resources

What KPI to Measure? The 3 Most Important KPIs You Should Be Tracking

December 8, 2017 by Gabriel Nwatarali Leave a Comment

Tweet
Pin
Share
Share
WhatsApp
Reddit
Email
96 Shares

Some of the content on our website may contain affiliate links. You can read our affiliate disclosure here.

In digital advertising, there’re a lot of marketing KPIs (key performance indicators) to track and they’re all important in their own way. They help us stay on the path and follow through on our commitments. But in truth, many of them don’t matter if they are not leading to REVENUE.

Essentially, if you’re not making money, then you need to start paying attention to the metrics that do matter. These are conversions, leads and sales. Let’s take a look.

1. Conversions

A conversion happens when a visitor completes any desired action or goal.

Imagine that you went to an online store for some new shoes. After about a minute of browsing, you see a popup that notes “hey, subscribe and get 30% off your order today!”

You do it and save money on your shoe purchases that day. The act of subscribing is a conversion and in our example, it led to a sale. To me, your conversion rate is the most important metric you can track for a website with sufficient traffic.

Even if you receive 10 visits per day, you should be tracking your conversions because that’s how you know that you’re hitting the right demographics.

If no one is doing the things you want them to do on your site, then a) you should be checking your web pages for optimization gaps and b) see where your traffic is coming from & whether you’re hitting the right audience.

Decide on the goals that you want to accomplish. Some examples are the number of email list subscribers, performance of CTA (call-to-action) buttons and incoming phone calls.

>> RELATED: How to Design Landing Pages That Convert

2. Leads

Do you have an opt-in form for capturing leads? Although I don’t recommend an excessive use of this strategy and here’s why: Content is mostly free online!

Thousands of blog posts get published daily (1,440 per second, according to Smart Insights), white papers, eBooks, guides etc.

So why would anyone enter their PII (personally identifiable information) because they want to download your content? Let’s be real with ourselves here, most people won’t do it.

In fact, most of the people who’ve subscribed to the Tech Help Canada newsletter didn’t come from our gated content. They just signed up on their own without any push from us.

Then there’s also this debacle: If no one is consuming or viewing your content, then it becomes a less valuable asset. That’s why it’s better to eliminate barriers to entry for content consumption. There’s just so much content out on the web today.

Most people discover content through search engines, which means that they can easily hit the back button if you can’t give them what they’re looking for. So if site A wants PII prior to access and site B just gives it away, then they’ll spend time on the latter.

I’m not suggesting that you should not have some gated content, just that it shouldn’t be excessively used.

3. Sales

sales rate
Source: Giphy

At the end of the day, your total sales for the month/quarter or year will tell the whole story. Knowing how much revenue is generated helps you see how effective your marketing efforts are. No company wants to spend money on something that isn’t generating revenue.

That’s why you should revisit your marketing plan every year. Once you identify a strategy that isn’t working, you can replace it or move the budget to another strategy.

“Not everything that can be counted counts, and not everything that counts can be counted.” – Albert EinsteinClick To Tweet

Last Updated on November 30, 2019

  • Is Website Maintenance Important? Here's Why You Should Care!
    Is Website Maintenance Important? Here's Why You…
  • Why Should You Write a Business Plan? It's The 21st Century!
    Why Should You Write a Business Plan? It's The 21st Century!
Tweet
Pin
Share
Share
WhatsApp
Reddit
Email
96 Shares

Category iconMarketing

About Gabriel Nwatarali

I'm the founder of Tech Help Canada and a digital marketing specialist. I help people succeed with valuable insights and marketing services. When I'm not working, my favourite thing is to enjoy the outdoors or spend time with family. If you liked this post, please consider sharing it.

Book a Discovery Call

Schedule a video or phone call to assess your needs. Whether you require help with copywriting, SEO, website maintenance, design, or other, we can help.


BOOK A CALL

Primary Sidebar

Footer

  • 8.8ReviewerRating
  • 10UsersUser Reviews
  • Shopify Review For Getting Started With Your Online Store
    9.3
  • WordPress Review – Pros and Cons of Automattic’s WordPress
    9.5

More Services

Domains
Website Builder
Web Hosting
Website Security
Marketing Tools
Business Email
Managed Wordpress Hosting
Resources

Tech Help Canada · Copyright © 2020

All posts or content is for informational purposes only. Tech Help Canada, it's authors, and any associates assumes no liability for actions taken in reliance upon the information contained herein. You use all information given, recommended or stated at your own risk.


Terms and Conditions
Privacy Policy
Cookie Policy
Disclaimer