The Solopreneur Marketing Blog – Free Online Marketing Resource

Does this sound familiar? It’s been over a year since you launched your blog or website. You realize that despite the hard work that you’ve put into it on actionable things like SEO, content marketing and social media, you’re not even close to your projected growth. The failure hits you hard and you think to ...
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A good question! I mean… you’ve probably heard or seen something like ‘into the cloud’ or other slogan that doesn’t even remotely give you an idea of what it is. So what is cloud storage? Cloud storage is a technology that allows you to store data on remote and secure servers, rather than computer hard ...
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Need a website? Good, because having a website will positively impact the bottom line of your company. But not knowing how to begin is the reason why people don’t get one. We can build a stunning website for you and if you're ready to start: Reach out for a customized quote So why are websites ...
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Every business needs and should have regular website maintenance. Today your website is often the first impression potential customers get of you. Not only that, your website is accessible by anyone with an Internet connection, anywhere in the world! So if you're going to be in business and have an online presence, you'll need to ...
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Welcome to another issue of our on-page optimization series and today I’ll be discussing title tags. A title tag is simply an HTML element used to specify the title of a web page. This is what’s displayed on search engines results pages (SERPs) as clickable headlines for different results like so: They are important because ...
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You just can't ignore the benefits of content marketing any longer, can you? I mean, common, that's probably why you're here, isn't it? In fact, it has changed the way most businesses advertise. It's quickly become one of the most practical and effective marketing strategies available today and with good reasons. Companies now use content ...
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Marketers can get creative blocks sometimes and solopreneurs who are trying to handle their own marketing can get it often. We’ve all been there at some point and this article will show you some creative ways to market your business. The thing is: it’s important to find ways that you can be different from the ...
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You might’ve heard of the term ‘redirect’ used before. Redirection means forwarding one URL to another. Essentially, sending users and search engines to a different web address than the one requested. There are six types of redirects (HTTP status codes, meta refresh) available and we’re going to take a look at each individually. You won’t ...
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Robots.txt, I’m sure you’ve heard of it or maybe not. Either way, this guide will show you how to use the robots exclusion standard or protocol for your website. So, what is it? It’s a file that Webmasters use to communicate with web crawlers and bots (typically search engine robots). The robots exclusion standard specifies ...
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I’ve always been a firm believer that the two most important things that make a business successful are ethical marketing and sales. Marketing is simply placing a great product in the right place, at a fair price and right time. But this can become confusing for some of us without a fundamental understanding of the ...
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