There’s no secret to SEO success. If you want your website to rank, then you have to do the work or hire an expert. In this article, I’ll share some SEO recommendations that have served me well over the years. Use the following SEO tips to gain more traffic, leads, and win customers for your business.
Use Sustainable Long-term Strategies
Everything you do should be geared towards being useful and relevant to your audience, while also moving you closer to business objectives. Too many organizations want the magic bullet or ultimate shortcut but cutting corners usually leads to lost traffic and subsequently, revenue.
Search engines innovate and adapt their algorithms (AI) based on what is best for their profits (yes, they do), users, and maybe the web. That means they can’t afford to let spam run amok. This is why they’re very tough on spam and tactics that unfairly manipulate their algorithms.
You’ll achieve great SEO results if you focus on the target audience, brand awareness, and trust-building. Relying on sustainable long-term strategies instead of trying to cut corners is one of the best SEO tips you’ll ever get.
Keep Up with SEO Trends
Search engines like Google and Bing typically update Webmasters by publishing blogs about changes to their systems. If you have a great SEO expert, they’ll keep up with trends and align your business accordingly.
But if you are doing SEO yourself, make sure you subscribe to both of the aforementioned company blogs. This way, your business can examine relevant updates/release notes to adjust plans as needed.
Get UX (User Experience) Right
Like most things involving AI, search engine algorithms are complex but not entirely beyond our ability to comprehend. When I consider all the potential and confirmed ranking factors that search engines use, most lead to satisfying UX in some way.
For example, site speed and mobile-friendliness are confirmed ranking factors used by Google. And a mobile-friendly, fast loading website is better for users, which enhances UX. So make sure your designers, copywriters, etc. are keeping UX top of mind.
Don’t forget this SEO tip because having great UX is half the battle.
Publish High-quality Content Consistently
No, not that spun rubbish you paid someone 20 bucks for.
High-quality content is carefully put together to serve its intended purposes well.
Content is a constant need in SEO and all marketing in general. It’s what moves marketing forward because, without content, you can’t capture attention.
Your company should be producing content such as articles and placing links to your sales or “money pages”. As long as you’re actively building external links, that will send link equity to the pages you want to rank.
Avoid Duplicate Content Issues
Duplicate content occurs when two or more web pages have identical texts. Avoid repeating the same content on multiple pages. It can hurt your SEO efforts because of the following reasons.
- Search engines can become confused about which page to include in their index.
- A site with plenty of duplicate content can be perceived as low quality.
- Algorithms may have a hard time assigning page metrics such as link equity, authority, trust, etc.
- Search engines might not be sure of what to rank for queries.
The best practice is to avoid duplicate content on your site and other websites – this is a very important SEO tip.
The goal of SEO is to help you reach consumers when they need your services or products. This can’t be accomplished without proper keyword research.
The key to conducting keyword research is knowing the phrases or terms or words that your audience uses to find what they want online. Then use that information to discover various suitable terms to target with your content.
I touched on this earlier but it’s just as important as content production. So it deserves its own heading.
Backlinks are links from other websites that point to yours. External links have remained a constant ranking factor in SEO for decades despite the advent of AI. You can discover several link building strategies here.
Know Your Audience
Know the target audience well.
That means comprehending their pain points, desires, potential beliefs, and more. This way, everything you do will align with the core audience, which naturally improves SEO results.
Each search engine algorithm is designed to fulfill one or more core objectives. But the overall purpose of all systems combined is to ensure the best results are served to searchers.
Write Optimized SEO Metadata
Metadata is what search engines show the user. The meta title and meta description should be written to persuade plus unique for every web page. Additionally, make sure your primary target keyword is included in both the description and title. And add a nice CTA (call-to-action) in your description.
Implement Live Chat
According to research, 62 percent of consumers expect live chat to be available on mobile. And 82 percent of them would use it if available.
Live chat can mean big wins in customer growth for organizations. You can almost immediately grab the attention of prospects with the right software. Something like Pure Chat, a free chat software that also offers paid plans will do the trick. Pure Chat is what we use for our site.
Well, that’s it. Now you have some actionable SEO tips that work.