Your website is your online store and you have to keep your visitors interested by routinely featuring creative content such as images, text and graphics that relate to your niche or market.
Professional marketers know that the key to maintaining good positions in search is by frequent updates. Search engines are more interested in websites that are active. They measure the freshness of a website by a number of factors and one of them is how often your website is updated.
Business is ever changing and we often change or improve our products to meet the demands of the consumer. When you have a new product and it isn't listed on your website, you are not maximizing your opportunities. Your new products, solutions and features need to be added to your website.
Just like your business, web technology is constantly changing and keeping up with these changes is advantageous.
Keeping your website professionally maintained ensures that your website is working well. When your website is optimal, it means that links are working, images load fast and emails function. This means that your visitors will find what they are looking for fast and quickly. When you give your users a good experience, they are more likely to return and become paying customers.
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