Basics of Websites and SEO (search engine optimization)
By Gabriel Nwatarali
This publication is meant as an introduction to the essential tools of doing business online. It's for beginners and not meant for advanced students.
Introduction to Domains, Websites and Search Engine Optimization
This entire resource is our introduction to domains, websites and SEO. In this part of the guide, we'll be clarifying terms and explaining topics. There are three chapters to the overall resource and these are:
Registering Domain Names
Creating Your Website
To jump topics, simply use the content navigation located at the top and bottom of the web page. By the end of this guide, you'll understand the fundamentals of websites and SEO. If your goal is to start a blog or build a thriving online business, make sure that you read every chapter! All right, let's get started.
What to Expect
The first chapter is about domain names and things you have to consider before making a domain purchase. Most of these things are SEO related because when making a domain purchase, it is better to set yourself up for the long term.
The second chapter is about building your website online and the different platforms or CMS (content management systems) that you can use to build it. Finally, the third chapter will cover SEO (search engine optimization) basics.
Why Should You Care About SEO?
SEO is a sustainable low-cost marketing strategy for small and medium-sized businesses. It's the process of increasing the search engine visibility of a given website by implementing proven web page optimization techniques. The cost of SEO can be time or money, depending on whether you hire an SEO consultant.
The top digital marketing strategy used by marketers to attract qualified customers to a business is SEO!
Let's take a moment to clarify some terms in order to avoid confusion as we move through chapters. By understanding these terms, you'll understand the rest of this mini course.
What Is a Website?
A website can be defined as a number of related web pages that is hosted on a single domain. In other words, a website is an Internet location with multiple web pages hosted on a single server or computer.
Essentially, the total collection of pages that a domain has, makes up the site.
Your website needs to be hosted on a computer (server). This server is where your domain name (yourname.com) or Internet web address will connect to when someone types it into their browser.
Domain names are like masks for ip addresses. For example, if you signed up for web hosting and your host gave you an ip address of 193.195.506.406, you wouldn't want your audience to type that into their browsers every time they visit your website.
This is why you need to register a domain name to that ip address, such as techhelp.ca.
HTML is the preferred standard for the majority of web developers because search engines can read it very well.
The following chapter will go over the dos plus don’ts in choosing your domain name, after that, we'll cover websites and SEO in more detail.